Tag Archives: Web landscape

China’s top 50 Websites

China: the world’s largest population of Interweb users. But what’s going on inside the great firewall and what are people interested in?

This is a complex question to answer for a number of reasons; poor industry data, poor publisher’s data, data manipulation, and lack of industry standard measurements. However, one can find a general primer through the use of Google Ad Planner, a free tool (currently in beta) for online marketers researching websites to advertise on. While an interesting tool to use, I don’t think it’s a one-stop shop to find in-depth answers about users in various categories or regions – not just in China but also Australia/US/UK after looking through some data.

According to Google the data is “estimated based on an automated analysis of millions of search queries and site visits,” and combines information from Google opt-in external consumer data panel data, third-party market research, opt-in anonymous Google Analytics data and aggregated search data.

Having seen some of the actual traffic figures from a handful of the sites below I can confirm it is indeed an estimate and not 100% accurate. However, it’s not a bad primer if you’re looking for educated guesses on the overall, big picture view of China’s Web landscape.

The following table is a simplified view of the top 50 Web sites in China according to the Google Ad Planner for February 09:


Site Name Audience Reach Country Unique Users Country Page Views
baidu.com 91.6 160000000 27000000000
qq.com 74.6 130000000 20000000000
sina.com.cn 62.4 110000000 8700000000
163.com 42.8 73000000 5900000000
sohu.com 39.4 68000000 4900000000
soso.com 35.1 60000000 1400000000
tudou.com 34.9 60000000 2100000000
xunlei.com 32.5 56000000 2300000000
youku.com 32.2 55000000 3300000000
hao123.com 29 50000000 2500000000
gougou.com 26.4 45000000 1300000000
taobao.com 26.3 45000000 10000000000
ku6.com 26.3 45000000 960000000
yahoo.com 23.7 41000000 2200000000
sogou.com 16.6 28000000 790000000
xinhuanet.com 16.5 28000000 490000000
pconline.com.cn 14.8 25000000 590000000
tianya.cn 14.7 25000000 790000000
tom.com 13.6 23000000 800000000
cctv.com 13.5 23000000 490000000
ifeng.com 13.4 23000000 2100000000
zol.com.cn 12.5 24000000 650000000
skycn.com 12.2 21000000 170000000
pcpop.com 11.3 19000000 370000000
xiaonei.com 11.2 19000000 4800000000
people.com.cn 11.2 19000000 370000000
6.cn 11 19000000 210000000
4399.com 10.3 18000000 720000000
xici.net 10.3 18000000 190000000
mop.com 10.2 18000000 370000000
126.com 10.1 17000000 640000000
51.com 9.4 16000000 1400000000
live.com 9.3 18000000 1100000000
hexun.com 9.2 16000000 450000000
eastmoney.com 8.6 15000000 1200000000
alibaba.com 8.5 15000000 1000000000
pomoho.com 8.5 15000000 120000000
39.net 8.4 14000000 250000000
pps.tv 8.3 14000000 340000000
baixing.com 7.8 13000000 140000000
china.com 7.8 13000000 540000000
pplive.com 7.7 13000000 120000000
msn.com 7.7 13000000 370000000
alimama.com 7.7 13000000 230000000
vnet.cn 7.7 13000000 210000000
onlinedown.net 7 12000000 80000000
douban.com 7 12000000 540000000
it168.com 7 12000000 190000000
4399.net 6.9 12000000 600000000
pchome.net 6.9 12000000 280000000