Tag Archives: search engine

Bing in Chinese update

After the recent mass blocking of social networks, photo services, and Bing – Microsoft’s new search engine – the intertubes have again been unblocked and procrastination amongst expats has once again returned to the status quo.

With that in mind I thought an update to what Bing actually means in Chinese now that it is unblocked. I previously speculated the meaning could be quite a few things in Chinese. However, Microsoft have since launched the site with the characters 必应 which is “bi ying”. I’ve been told via the team at CBSi China it means “whatever you ask for i will satisfy you”.

Picture 49

Microsoft’s Bing in China

In the nerdosphere today Microsoft announced a new search engine, dubbed “Bing” to be launched next week. In China bing.com is redirecting to cn.bing.com – leaving many (nerds) guessing what the Middle Kingdom will get in terms of a search engine.

In Chinese, Bing could mean a number of things depending on which tone you say it in or what context:

病 bìng – disease, sick
兵 bīng – soldier/military
冰 bīng – ice/cold
饼 bǐng – cake
并 bìng – bring together/merge

I’m not sure how the masses will take to it but a Chinese n00b like myself most commonly uses bing like “Wo bìng le” – I am sick…

Anyway, it seems to have taken someone by surprise judging by this screenshot taken today: