Tag Archives: online social networks

Will China vote Ying or Yi for the “Best Job in the World”?

Meet Yao Yi, a 30-something year old from Guangdong, and Yu Ying, a media professional and documentary maker from Beijing. They’re the lucky Chinese candidates shortlisted from over 34,000 YouTube video entries submitted from all over the globe for the ‘best job in the world’ – Caretaker of the Islands of the Great Barrier Reef.

And now its in the hands of the world’s biggest Web population to vote one of them to join the Wonka tour interview in person for the job on Australia’s Hamilton Island.

The worldwide marketing campaign set up by Queensland Tourism, a group set up to promote tourism in Australia’s north-east state, was initiated to find a suitable caretaker and spokesperson for the world heritage marine park. Responsibilities will include; Exploring the islands of the Great Barrier Reef to discover what the area has to offer; report back via weekly blogs, photo diary, and video updates; Feed the fish; Clean the pool; Collect the mail via the aerial postal service. Sounds tough, right?

To be in the running job applicants had to create a YouTube video on why they should have ‘The Best Job in the World’. The carrot set the Internet abuzz via various online social networks and even coverage on TV, radio, and print around the world.

Within the last week the top 50 shortlisted applicants representing over 22 countries, including Ying and Yi from China, have been announced. Queensland Tourism will choose the top 10 applicants based on their own judgement but the final wildcard position will be decided by Internet voters around the world. The successful top 11 will be flown to the Great Barrier Reef for the last round of face-to-face interviews to determine who gets the final job. Oh, and for their trouble, the winner will get a salary of $150,000 Australian dollars – a lot of $USD money until a few months ago.

At the time of writing, Yi and Ying were a long way from the lead and sitting in 13th and 14 respectively. Clare from Taiwan is out in front with a country mile lead of votes. The question is, can China’s netizens – the biggest Web population in the world – rally behind Yi and Ying and get one of them to the top?

To vote visit the Web site http://www.islandreefjob.com. Voting closes March 24. The site is in a variety of languages, including simplified Chinese. Two thumbs up to Tourism Queensland for an interesting – and so far successful – online campaign to promote Australian tourism.

Here are the video applications:

Yao Yihttp://chinadiver.blogspot.com/

Yu Ying